The Lean Startup
Silicon Valley entrepreneur Eric Ries introduces a systematic, scientific methodology for creating and managing successful startups in an age when companies need to innovate more than ever.
1. Build-Measure-Learn Loop
Turn ideas into products, measure customer response, and learn whether to pivot or persevere with maximum velocity.
2. Validated Learning
Test fundamental business hypotheses using empirical metrics rather than misleading vanity metrics.
3. Minimum Viable Product (MVP)
Deploy the simplest version of a feature to begin learning immediately with minimal engineering effort.
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